Every day, thousands of new websites pop up on the Internet, all vying for a piece of the billions of web pages that are visited each day. So how do you decide which one to choose and, more importantly, how to make it stand out from the crowd? This is where marketing advice comes into play!
First of all: Get good advice! While this is certainly true for many things in life, marketing isn’t one of them. If you don’t know what you’re doing or you’re not getting good advice from an expert who knows their stuff, then you’re probably going to have a bad time getting anywhere with your marketing efforts. So whether you’re a seasoned internet marketer with tons of traffic and a powerful portfolio or a newbie struggling with his or her first blog, here are the best internet marketing advice to give you some direction.
First off, take it slow. Don’t try to launch your new product or business opportunity right away. Take your time getting to know your product, its audience, your target market, and the market trends and then start experimenting with your marketing plans. If you’re not getting good results from the experimentation, stop it cold turkey and look for another avenue to try.
Second, listen to your thought leaders. Who do you listen to when it comes to Internet marketing advice? The top marketers and entrepreneurs of the world – everyone from Dave attributable to Ray Allen via Matt Cutts tolevate your efforts on Facebook to Justin Timberlake doing his thing on YouTube – have all given sound Internet marketing advice to newer generation of entrepreneurs, including you, at some point in their careers. Why? Because they’ve seen the success of their peers and want to share their wisdom and experiences. By learning from the best, you’ll be able to do something even better yourself and avoid making the same mistakes.
Third, experiment with your media mix. Rather than being rigidly traditional about what kind of content you’re putting on your website, think outside the box. Put yourself in the shoes of your target audience and imagine what would interest them, what would compel them to check in, and what would turn them off. By doing so, you’ll be able to create content that will actually attract your target readers, drive traffic to your site, and build trust in your business.
Lastly, don’t be afraid to have fun. Don’t be scared to experiment. Just like with your product, your media mix, your choice of websites, and your experimentation with your content marketing plan, the more comfortable you get with your experimentation, the more likely you are to make a mistake and end up with a business model that doesn’t work. By being willing to learn from your own experience and listen to your target audience, you’ll be able to improve your business by experimenting smartly.