Email marketing is still the most popular online advertising channel with a solid average return on investment of close to $ 38 for each dollar spent. But how do you get started with email marketing for your small business? It’s easy, and many businesses have already done it. Small business marketing consultants save time and money and deliver results. If you’re ready to start email marketing for your business, here are the top ten ways to promote your company on a budget.
Build a value proposition. Your value proposition is the story you want to tell your audience about why they should care about what you’re selling. You don’t need to spend a lot of money on small business marketing consultants. Just create a short video, audio recording or presentation that highlights your unique selling point. Your marketing budget for this tactic will be minimal, because it’s one of the most cost-effective forms of advertising.
Research your target market. Know your target market. Understand what people in your target market are looking for. That knowledge will help you determine the best medium for advertising to those people. One of the cheapest forms of marketing available to small businesses is email marketing. You can also use social media platforms like Facebook and Twitter for advertising, as well as traditional media platforms like radio and TV.
Come up with a compelling elevator pitch. If you’re marketing your small business marketing efforts on email marketing, then your elevator pitch is your sales pitch. It’s your chance to show why your product or service is different and better than everyone else’s. A great elevator pitch starts with a personal story. Then get to the point quickly, using only five minutes to make your pitch, so you won’t have to work too hard.
Provide an easy-to-read, detailed review of your product or service. When you’re marketing your small business marketing efforts through email, you want to provide a quality review of your products or services. This helps small businesses owners make their products and services sound more appealing. Reviews are great because they give customers a good look at the benefits they can expect from your products or services.
Use social media for your small business marketing. Social media sites like Facebook, LinkedIn, and Twitter have been used by many large companies to boost their presence. Now it’s your chance to join them! These marketing tools allow you to reach a large audience through the posts, updates, and conversations they host.